#1
betTOM
bettom.com · sportsbook plus casino
61.8/100
New UK betting sites.
Ranked by popularity.
We verified 30 current betting brands whose UK sportsbook launch falls inside a rolling 24-month window. 20 have complete comparable popularity data and receive a GC Score; 10 remain visible as Limited Data without an invented rank.
Updated 18 October 2026By GC Team30 verified recent brandsCommercial relationships never affect rank
20 recent UK betting brands ranked by popularity
GC Score 100 uses the UK-BETTING-GPI-v1.0 0–100 popularity scale from the full UK betting ranking. Scores keep that original scale rather than being recalculated only among recent brands.
RankBetting siteGood to knowGC Score
#2
BetWright
betwright.com · pre-match, in-play and racing
58.5/100
#3
247Bet
247bet.com · sports and casino help sections
58.4/100
#4
QuickBet
quickbet.co.uk · sportsbook, casino and live casino
54.8/100
#5
London.bet
london.bet · sportsbook, in-play, casino and live casino
51.3/100
#6
BetAhoy
betahoy.co.uk · active UKGC-listed domain
49.4/100
#7
Betcrown
betcrown.bet · sportsbook, in-play and casino
46.7/100
#8
36Vegas
36vegas.co.uk · sports, slots and live casino
44.7/100
#9
RightBet
rightbet.com · pre-match and live sports betting
43.8/100
#10
TigerBet
tigerbet.co.uk · UK sportsbook plus casino
43.5/100
View positions 11–20 ＋
#11
Dabble
42.4/100
#12
Ivy Bet
41.2/100
#13
Fitzwilliam
38.2/100
#14
Brillbet
37.2/100
#15
LadBet
37.1/100
#16
Betmaze
34.8/100
#17
PlayUK
33.8/100
#18
Fairplay
22.4/100
#19
BetPro IQ
19.2/100
#20
Betsuna
15.2/100
Limited Data — no numbered rank (10) ＋
These brands meet the recency and current-eligibility rules, but one required popularity input is missing or cannot be compared fairly. We do not treat missing data as zero or give the remaining signal extra weight.
BettabetComplete comparable Web popularity data is unavailable on the frozen parent profile.BetLegendComplete comparable Web popularity data is unavailable on the frozen parent profile.Proper BetComplete comparable Web popularity data is unavailable on the frozen parent profile.RollerBetComplete comparable Web popularity data is unavailable on the frozen parent profile.StakewiseComplete comparable Web popularity data is unavailable on the frozen parent profile.RainBet SplashComplete comparable Web popularity data is unavailable on the frozen parent profile.LuckyTigerThe current Web source does not provide a comparable Great Britain traffic share.AlfoBetThe current Web source does not provide a comparable Great Britain traffic share.MoolzyThe current Web source does not provide a comparable Great Britain traffic share.BestOddsThe selected sportsbook-specific branded Search signal is missing, so no complete score is calculated.
What does #1 mean?
The most popular recent brand. Not the newest or automatically the best.
betTOM is #1 among the recent brands with comparable data, with GC Score 61.8. The launch date only decides whether a brand qualifies. It adds no points, and popularity is not a quality rating.
Compare the Top 10 recent betting brands
Current website and product facts are checked separately from the ranking data. Use them to compare your shortlist.
#1betTOMbettom.com · sportsbook plus casinoGC Score 61.8＋
betTOM currently presents a UK sportsbook alongside casino products on bettom.com. The Gambling Commission register lists bettom.com as an active domain for Bet Tom Limited. We use this to confirm the current product and domain, not to change the launch evidence or popularity score used for the ranking.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#2BetWrightbetwright.com · pre-match, in-play and racingGC Score 58.5＋
BetWright currently offers pre-match and in-play sports betting, with football and horse racing among its main sportsbook areas. Its site identifies Onyx Gaming Limited and Gambling Commission account 64666. These current product facts do not add ranking points.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#3247Bet247bet.com · sports and casino help sectionsGC Score 58.4＋
The Gambling Commission register lists www.247bet.com under White Hat Gaming Limited, while the brand's support centre has separate Sports and Casino help sections. We use this to identify the current product and domain; it does not change the GC Score.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#4QuickBetquickbet.co.uk · sportsbook, casino and live casinoGC Score 54.8＋
The Gambling Commission register lists quickbet.co.uk as an active domain for L & L Europe Limited. The current site presents sportsbook, casino and live-casino areas. Those current product details do not change the ranking data.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#5London.betlondon.bet · sportsbook, in-play, casino and live casinoGC Score 51.3＋
London.bet currently combines sports and in-play betting with casino and live-casino sections. The Gambling Commission register lists london.bet as an active domain for Thistle Bet Limited. Its current product range does not change its GC Score or whether it qualifies for this recent-sites list.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#6BetAhoybetahoy.co.uk · active UKGC-listed domainGC Score 49.4＋
The Gambling Commission register lists www.betahoy.co.uk as an active domain for Bet Ahoy Ltd, and the licence summary includes remote real-event betting and casino permissions. The site itself was geo-restricted in our research environment, so we do not make more detailed live-product claims here.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#7Betcrownbetcrown.bet · sportsbook, in-play and casinoGC Score 46.7＋
BetCrown's current UK-facing site presents a sportsbook with pre-match and in-play markets plus casino products, and identifies a white-label arrangement with Anakatech Interactive Limited. We use this as current product context only; it does not change launch eligibility or GC Score.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#836Vegas36vegas.co.uk · sports, slots and live casinoGC Score 44.7＋
36Vegas currently offers sports betting alongside slots and live-casino products. Its live site identifies 36Gaming Limited and Gambling Commission account 66806. Those current product and operator facts do not influence ranking order.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#9RightBetrightbet.com · pre-match and live sports bettingGC Score 43.8＋
RightBet's current site focuses on sports betting with pre-match and in-play markets across football, racing, tennis and other sports. The Gambling Commission register currently records rightbet.com as an active domain under Jupiter Gaming Limited. This confirms the current domain; it is not a ranking signal.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
#10TigerBettigerbet.co.uk · UK sportsbook plus casinoGC Score 43.5＋
TigerBet currently describes itself as a UK-focused sportsbook with casino products, and the Gambling Commission register lists www.tigerbet.co.uk as an active domain for TigerPlay LTD. These current product details do not change the GC Score or launch-date rule.
Primary/current source: operator or Gambling Commission ↗
Current product and domain facts do not change the launch-date rule, GC Score or ranking order.
Recency rule
“New” means first UK sportsbook availability inside a rolling 24-month window
For this edition, the reference date is 18 October 2026 and the cutoff is 18 October 2024. We look for the first time the sportsbook became available to UK consumers under the same brand name.
A company, casino brand or licence can be older than its sportsbook launch. A licence renewal, ownership change or relaunch does not automatically make an already-available betting brand “new”. The sportsbook launch date is what matters for this rule.
Separate checks
Launch date, current eligibility and popularity answer different questions
The rolling window decides whether a brand belongs on this recent-sites list. We separately check its current Great Britain regulatory status and whether its sportsbook is still available. Neither gives the brand extra popularity points.
We do not widen the window just to make the list longer. Brands first available before the cutoff stay outside this ranking even if they remain current in the full UK betting-sites ranking.
How to compare a newer betting site
Recency and popularity can narrow the field. The practical betting product still needs a separate check.
Licence & current domain
Check the Gambling Commission public register and the exact web address before opening an account. Regulatory eligibility is separate from GC Score.
Sports & markets
Compare the leagues, bet types and in-play markets you actually use. A more popular recent brand does not automatically have the right market depth for you.
Odds & betting tools
Prices move continuously. Check odds on your normal markets and whether tools such as Bet Builder or Cash Out are useful to the way you bet.
Payments & withdrawals
Review the operator’s current cashier, verification requirements, limits and withdrawal terms before depositing. These can change independently of ranking popularity.
Safer-gambling controls
Look for deposit limits, time-outs and self-exclusion tools. Being newer or more popular does not reduce the financial risks of gambling.
How this new-sites ranking works
This list first applies the 24-month launch rule, then uses the same UK betting popularity scale as our main ranking. Newer brands do not get a separate score.
50%Web popularity
The same UK Web popularity input used in the full UK betting ranking.
50%Branded Search
The same UK branded Search input used in the full UK betting ranking.
14 ranked brands keep an existing score from the full UK betting ranking. The other 6 were measured with the same method and the same minimum and maximum values used to scale that ranking. Scores are not recalculated just within this smaller list.
Methodology details
Step 1 — recency: the sportsbook must first have become available to UK consumers under the same brand identity inside the rolling 24-month window ending 18 October 2026.
Step 2 — current eligibility: we separately check current Great Britain regulatory status and whether the sportsbook is still available.
Step 3 — popularity: we use the unchanged UK-BETTING-GPI-v1.0 scale from the full UK betting ranking. A given GC Score therefore represents the same level of measured popularity on both pages.
If either required popularity input is missing or cannot be compared fairly, the brand remains Limited Data. We do not turn missing data into zero, borrow another brand’s data or give the remaining input 100% of the weight.
Launch date does not add score points. Affiliate commission, sponsorship and editorial preference never determine the order.
Great Britain
Licence status affects eligibility, not popularity
The Gambling Commission public register is our main current source for operator names, trading names and domains in Great Britain. We also check the operator’s current site to see what betting product a user reaches today.
The popularity data for this edition remains fixed at 18 October 2026. Current product or domain updates can help you understand what is available now without changing the launch evidence, GC Score or ranking order used for this edition.
Common questions about new UK betting sites
What is the most popular new betting site in this ranking?＋
betTOM is #1 among the verified recent brands with complete comparable data, with GC Score 61.8. That means it has the strongest measured popularity on the UK betting scale used for this edition, not that it is newest or best for everyone.
How long do you consider a betting site “new”?＋
This edition uses a rolling 24-month window, from 18 October 2024 through 18 October 2026. We do not extend the period simply to make the list longer.
Does every site here launch in 2026?＋
No. “New” means first UK sportsbook availability inside the rolling 24 months, so qualifying launches can come from late 2024, 2025 or 2026. The year identifies the current ranking edition.
Can an older casino brand qualify after adding sports betting?＋
Yes, it can. The relevant event is the first time the sportsbook became available to UK consumers under the same brand identity. We still require reliable launch evidence and current eligibility.
Why do 10 verified recent brands have no rank?＋
The UK betting score needs both required popularity inputs to be comparable. If one is missing or cannot be compared fairly, we show Limited Data instead of treating it as zero or giving the other input extra weight.
Why are the scores not recalculated only among these 20 ranked brands?＋
Keeping the same scale as the full UK betting ranking lets the same GC Score mean the same thing on both pages. Recalculating only among recent brands would make differences inside this smaller group look larger than they are on the full-market scale.
Does a newer launch receive extra points?＋
No. Launch timing only decides whether a brand can appear here. Once it qualifies and passes the current checks, the popularity data determines the order.
Transparency
Sources & verification
The ranking uses popularity data fixed at 18 October 2026 under UK-NEW-BETTING-FILTER-v1.0 and UK-BETTING-GPI-v1.0. We checked current website and product facts for the Top 10 separately on 20 October 2026; those checks do not change launch eligibility, GC Score or rank.
Top 10 current sources
London.betPrimary/current source ↗Current site ↗
18+ · Gambling involves risk and can cause harm
Do not treat betting as a way to make money. If gambling is affecting your finances, mood, work or relationships, stop and use limits, self-exclusion and support resources.